|Last revised: 3-11-2013|
...Cars & Races
Unfortuntely I'm lacking the time to update this site any longer. However, you can find my latest car photos at http://www.flickr.com/photos/classiccarshows. I hope to see you there!
RitzSite is about cars and car racing from an enthusiast's angle. It's non-commercial and has no fancy stuff, but it does have lots and lots of original pictures with commentaries. So, if you like cars and pictures, bookmark this page!
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Car of the Month - March 2012
Benova B3 - sports special body - manufactured in 1927
It's not only quality, engineering, innovation or competitiveness that can make a car manufacturer successful. Perhaps most important of all is marketing. And this is were French manufacturer Maurice Jeanson excelled, albeit for a limited time. Jeanson entered the car market in 1921 during the cycle car craze. He choose the name of his nephew, Benjamin, as brand name and introduced a small 750 cc 4-cylinder car with shaft drive that weighed just under 350 kg. That meant that the car benefitted from the tax advantages for cycle cars while it offered the better built quality of more conventional cars. But more importantly he concocted an innovative financing scheme for his customers. In association with bank Société Générale he offered a credit which meant that the cars could be bought by paying 12 monthly installments, which added only 200 francs to the price. Benjamin acted as a security to the bank, which proved to be both productive as well as risky.
It's not quite clear how many Benjamins and Benovas were made in total. Of the B3 model shown here there were more than 300 made between 1927 and 1929. Most of them had regular tourer, coach or sedan bodies but there were sportscars as well. This one has the 945 cc. Chapuis-Dornier engine and fits in quite nicely with contemporary small sportscars from Amilcar and Salmson. There are still a number of Benjamin and Benova cars extant, mostly in Western-Europe and often as 2-seater sport specials which enjoy some popularity. They hardly remind of the early days of car financing which is so common now but still it's an interesting bit of history that accompanies these cars.
© André Ritzinger, Amsterdam, Holland
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1963 model range
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The Shelby Decade:
Ford Shelby Mustang 1965-1970: the pony with a bite
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